Business/Marketing

How to create the first impression of business through outdoor signage

Quality outdoor signage is a powerful marketing and branding tool which can increase your client base and referrals by leaps and bounds by 75%. However, for outdoor signs to really be effective, all things from design to placement must always be a flawless match. Many companies have spent thousands on professional design and only realize they’ve made a mistake when it’s time to install the signs. You can avoid such a scenario with these simple to follow steps for creating an outdoor sign that’ll have your customers coming back for more. So before you spend all of that money, make sure you create a first impression that will leave a lasting impression on your customers.

 

In order to begin with your outdoor signage, you need to decide what your message is, what types of outdoor signage options are available, how you want your signage to appear, and that outdoor signage options are most suitable for your particular situation. Do you want indoor or outdoor banners? What shape and size do you want your banners to take? Which medium do you prefer?

 

Indoor/Outdoor Building Signs. There are two primary types of outdoor signage, indoor signs and outdoor signage which are designed for outdoor locations and structures such as building signs. Indoor signs are used primarily on building complexes and other structures which have an easily visible facade, and indoor signage can also be used on privately owned property. Outdoor signage, on the other hand, is designed for all locations and structures which might be seen from the road, such as a flagpole, billboard, or sign.

 

Outdoor Signage Options. There are a number of different types of outdoor signage, such as vinyl banner, polymeric magnetic signs, LED signs, aluminum signs, reflective material, and Pylon signs. Vinyl banners are lightweight, portable, and low maintenance but can be used to large advertising campaigns. Polymeric magnetic signs offer the best quality and variety of materials available in outdoor signage. LED and aluminum signs offer the lowest cost per unit of light and cost-effective power options, making them ideal for cost-effective and long-lasting outdoor signs.

 

Outdoor Signage Colors and Textured Material. The type of outdoor signage options you have available will depend on your structure and target audience. If you are looking for outdoor signs to promote a private company or brand, you will have a lot more flexibility when it comes to color scheme and textured materials. For example, you can use bold, solid colors on the outside of your building, or use an attractive color scheme and use just white lettering and unique graphics on the inside of your building. In contrast, a public place such as a park or public transportation terminal would be well-served by using a more economical option, such as a single color scheme with detailed text.

 

Business Signage Solutions. The benefits of outdoor signage go beyond advertising your product or service or establishing branding for your company. By using custom signs for your business, you can also improve your customer experience and attract new customers. Custom signs let you display your logo or message in a manner that is appealing to customers, while still providing your business with the exposure it needs to grow. Custom signs can also help your marketing efforts by informing people about events, upcoming sales, special promotions and news.